Marketing

/Marketing
11 04, 2018

7 Steps To Marketing Your ICO On A Budget

2018-04-11T07:28:55+00:00 April 11th, 2018|

The most important point for any start-up hoping to make an initial coin offering is to have a solid product. Yet just having a good product isn't enough on its own. Here are 5 tips to help your message reach potential investors, all of which can be done for free or with low expenditure. 1) Create a clean, clear websites Good web design isn't free, but it doesn't have to cost a fortune either. Although your team should have [...]

9 04, 2018

Crypto Taxes for Business: Are You Prepared When the IRS Reviews Your Returns?

2018-04-22T00:34:57+00:00 April 9th, 2018|

We all know that death and taxes are inevitable, but have you forgotten to apply this pearl of wisdom to the tokens you own and issue? Cryptocurrencies have become a significant revenue-generation tool for businesses across the U.S. in a wide range of industries, and their revenue implications are important not to overlook. Building out your blockchain and token economy runs along the same lines as many other forms of investment and revenue generation, though your valuation is sometimes [...]

8 04, 2018

Digital Collectibles

2018-04-22T00:32:00+00:00 April 8th, 2018|

Digital Collectibles have proliferated, and their existence is dependent upon underlying issuing authorities which can produce multiples of the asset and reduce their intrinsic value. Digital Collectibles are cryptographically, unique, non-fungible, interchangeable digital assets and dissimilar to cryptocurrencies that require all tokens to be identical. A large proportion of blockchain’s value has accrued to fungible tokens and blockchain can also facilitate ledgers to maintain non-fungible tokens ownership. Bitcoin contains a limited scripting language and incorporates platforms including Counterparty that [...]

7 04, 2018

Don’t Risk Breaking the Law: Make Sure Your ICO Consultant Has a Broker-Dealer License

2018-04-22T00:31:56+00:00 April 7th, 2018|

Initial coin offerings are smashing records at breakneck speeds, and it seems the only thing that can stop them is the looming threat of litigation that will disrupt access to investors and strategies to find new revenue sources. Did you know that paying someone to find or refer investors to your ICO in exchange for tokens or fiat may require a special license and failure to have that license could put your funding sources at risk? If they don’t [...]

3 04, 2018

Comprehensive Analysis of Simple Token

2018-04-22T00:32:05+00:00 April 3rd, 2018|

Simple Token acts as a conduit between consumer apps and crypto currencies leveraging a platform and ecosystem for apps to launch branded tokens on open scalable side chains and tokens are mined staking Simple Token and collateralised crypto assets. Consumer apps capitalise on designing, launching and managing tokens using an ERC-20 utility token and implement a cryptographic and auditable OpenST protocol. The consumer apps market comprises a multitude of barriers to adoption including limited engagement, growth and monetisation deterring [...]

2 04, 2018

Initial Miner Offerings – Same Tune, Different Name?

2018-04-22T00:32:09+00:00 April 2nd, 2018|

Initial Miner Offerings - Same Tune, Different Name? An IMO (Initial Miner Offering) is a relatively new market offering, and is both very similar to ICOs, and yet has different possibilities and opportunities. Before we discuss the pros and cons of investing in an IMO, we need to revisit some recent history. On September 4, 2017, China imposed a ban on cryptocurrency exchanges, concerned by the increasing number of ICO scams catching out Chinese citizens. Naturally, this had a [...]

23 03, 2018

How Blockchain Technology can Legitimize the Cannabis Industry

2018-04-22T00:32:48+00:00 March 23rd, 2018|

The cannabis industry is one that’s constantly expanding. In the US alone, the marijuana industry could be worth about $50 billion annually by 2026, and that’s just one country, where the many states currently don’t allow recreational marijuana. Because of years of spotty regulations, criminal laws, and the nature of the industry itself, the regulatory environment is incredibly fractured, with the US government leaving legalization and then regulation up to the states. Other countries take similar tactics, even as [...]

20 03, 2018

How to Launch a Successful ICO

2018-04-22T00:32:53+00:00 March 20th, 2018|

In July, The Wall Street Journal declared Initial Coin Offerings (ICOs) to be the “New Road to Startup Riches.” They were absolutely right. By the end of 2017, ICOs raised more than $4 billion toward their projects, and by some measures, it has even surpassed venture capital funding as a means of securing the finances to launch a business. New ICOs continue to proliferate as companies seek flexible ways to raise funds that can jumpstart their business, and, when [...]

16 03, 2018

What Makes A Good Whitepaper For Your ICO?

2018-04-22T00:33:15+00:00 March 16th, 2018|

What makes an ICO successful? It’s a question without a single clear answer, because success lies in the combination of factors. Why, for example, is Paragon, which raised over $183 million from its ICO, so much more successful than say, Branche, which only raised $5,000? One key element for any ICO is the whitepaper. A whitepaper helps potential investors judge your expertise, seriousness, product, and the likelihood that it will ever come to fruition or offer any return on their [...]